1. Cost effective. Stamp prices are rising while online email-campaign services are free or at little charge. The features offered by online venues are also increasing in functionality, ease and beauty.
3. Interactive. Instead of telling your readers to go online and read an article or to email so-and-so to sign up for an event, online HTML campaigns have live links where your readers (who are conveniently already online) can click and be immediately sent to your article or receive a pop-up pre-filled email already addressed to the appropriate recipient.
While there are many more benefits not mentioned here, each church must weigh the pros and cons in light of their unique situation. I recommend a church/non-profit survey their recipients’ attitudes toward email-based newsletters, analyze their communication budget, and define their newsletter goals to be able to appropriately decide the best newsletter avenue for them.
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